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Turkey loses friends in the Middle East

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Turkish actors Kivanc Tatlitug (L) and Songul Oden (R) (Getty)

It looks like the unkindest cut of all. After years in which the march of Turkish soap operas across the Middle East has been hailed as proof of Ankara’s soft power in the Arab world, someone wants to pull the plug.

The post-coup government in Egypt, which is barely on talking terms with Turkey, appears to be encouraging a boycott of Turkish soaps, a move that not only hits a showpiece cultural export but comes at a time when Ankara is confronting a host of problems in the Middle East.

The glory days of August 2011, when prime minister Recep Tayyip Erdogan was greeted by thousands of sympathisers at Cairo airport, seem very far away. Indeed the upheaval in the Arab world, which once seemed set to bolster Turkey’s influence, is turning into a serious headache on issues ranging from soap operas to shootings.

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